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How Braun & Büffel developed a seamless D2C strategy across all sales channels with Actindo Core1

Founded in 1887, Braun Büffel has become a leading manufacturer of leather goods and renowned accessories brand.

Run by four generations of the same family situated in Kirn, Germany, the company is reknown for its high-quality purses, cases and bags made of the finest leather and their exceptional German leather processing technique. The company sells its items in more than 400 retail outlets in Germany, 150 in Europe and 110 department stores in Asia. 

For seven months, Braun Büffel worked together with Actindo to merge their individual business processes and existing IT infrastructure into a holistic unified commerce platform that supports the expansion of the D2C retail business.

>> Download the success story

BRAUN_BUFFEL_ORIIGINAL

Founded in 1887, Braun Büffel has become a leading manufacturer of leather goods and renowned accessories brand.

Run by four generations of the same family situated in Kirn, Germany, the company is reknown for its high-quality purses, cases and bags made of the finest leather and their exceptional German leather processing technique. The company sells its items in more than 400 retail outlets in Germany, 150 in Europe and 110 department stores in Asia. 

For seven months, Braun Büffel worked together with Actindo to merge their individual business processes and existing IT infrastructure into a holistic unified commerce platform that supports the expansion of the D2C retail business.

>> Download the success story

Actindo_OrderManagement_FastEasy2

More B2C Instead of B2B

The new online shop was implemented with Adobe Commerce and provides a strong channel for the brand's direct-to-consumer trade. This allowed the company to focus more on B2C digital commerce and achieve more independence from wholesalers. 

Actindo_Omnichannel_Neue Touchpoints schaffen Präsenz und Reichweite steigern

Integration of External Marketplaces

As a company-wide middleware, Actindo ensures the preparation of data and processes for the direct connection of online channels. Connected fashion platforms such as Amazon, Zalando and Otto are automatically populated with product data from the PIM.

Actindo_System Modernisierung IT Infrastruktur_Erweiterbar_Anbindungen_SAP_AS400

Modernization of Existing IT

The Actindo Core1 Digital Operations Platform enables easy integration of the existing SAP Business One and thus provides the basis for modernizing Braun Büffel's legacy IT.

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Process Optimization and Automation

Numerous processes such as invoicing and personalization orders could be optimized and automated using the Actindo Core1 platform to reduce manual labour and increase the efficiency of e-commerce. 

BRAUN_BUFFEL_ORIIGINAL

Project Objectives

  • Centralized handling of all corporate processes for end customer support in e-commerce
  • Integration of the existing SAP Business One, Adobe Commerce Webshop and various marketplaces
  • Central data hub for the playout of product data to all marketplaces
  • Expansion of digital D2C retailing for greater independence from offline  retailers
  • Strengthening of Braun Büffel's market position and higher margins through direct marketplace integrations

Download the Best Practice Case Now to Find Out More
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b2b-commerce B2B Commerce
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