ETERNA Fashion


ETERNA is a leading European fashion company with more than 150 years of tradition: the company was founded in 1863, employs more than 1,100 people and in recent years has generated sales of around 100 million euros with shirts and blouses in the medium and upper price segments. The company has more than 5,000 stationary points of sale across Europe and operates 55 of its own brand stores. It also uses well-known fashion marketplaces and a B2B channel for corporate clothing.

Within twelve months, ETERNA Mode worked with Actindo to merge the individual business processes and the existing IT infrastructure into a holistic unified commerce platform that ensures a consistent shopping experience across all sales channels, putting the customer at the center.

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Our Best Practice Case with ETERNA was awarded 2nd place in the jury awards of the Best Retail Case Awards!

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Modernisation of existing IT

The Actindo Core1 Digital Operations Platform serves as the basis for modernising the existing SAP and AS/400 infrastructure for all group-wide end customer processes and touchpoints.

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Connection of external marketplaces

On the middle level, the central Actindo DataHub ensures the preparation of data and processes for the connection of online channels. Connected fashion platforms such as Amazon, Zalando and Otto are automatically equipped with product data from the PIM.

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Country-specific product data management

The company's own online shop was implemented with Shopware and has nine European country shops - including country-specific translations and payment options. Furthermore, all product data here is controlled via the Actindo PIM.

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Specific requirements

A sub-shop of the master shop also functions as a B2B platform and allows corporate customers to order their corporate clothing with individual logo embroidery directly online. The process of mass customization of custom-made shirts was also incorporated into the Actindo logic. 

The project comprehensively explained:

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Project goals

  • Centralised handling of all corporate processes for end customer support in e-commerce
  • Integration of Actindo as an e-commerce platform into the group infrastructure consisting of SAP and AVM (AS/400)
  • Connection of the Salesforce Sales Cloud and feed of a uniform data stream from the branches
  • Central data hub for the playout of product data to all marketplaces
    Implementation of the dispatch software Sendit (Prologis) into the company processes
  • Creation of a uniform shopping experience at all touchpoints

Download our Best Practice Case with ETERNA Now:

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