How Nintendo of Europe Enhances D2C with Actindo
Nintendo of Europe strengthens customer engagement through a Direct-to-Consumer (D2C) approach via the "My Nintendo Store", supported by Actindo.
With Actindo’s solution, Nintendo of Europe gains full control of its D2C e-commerce operations and enhances customer engagement, moving closer to platform-independent unified commerce
Project Background
For the European market, Nintendo of Europe needed a scalable, high-performance solution capable of handling high traffic and volume while delivering an excellent customer experience on all devices and in multiple languages.
Project Goals
With its D2C strategy, Nintendo of Europe aimed for a flexible, modular IT ecosystem based on MACH principles (Microservices, API-First, Cloud, Headless).
Through an open system, Nintendo of Europe intended to enable platform-independent unified commerce along with enhanced customer services and optimized workflows.
Commerce Operations Platform
Actindo developed a custom e-commerce platform for Nintendo of Europe with an API-first and MACH architecture that seamlessly integrates third-party tools and supports continuous improvement.
The platform consolidates data streams and enhances data management, granting Nintendo of Europe access to detailed customer data and marketing funnels.
Expanded Customer Access and Control
Nintendo of Europe can control the entire marketing funnel, customer interactions, and product launches, develop personalized campaigns, and better manage brand representation.
Efficient Process Automation
Actindo optimizes order and return processes by centralizing and automating all workflows, simplifying and streamlining operations from ordering to returns.
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