A Fresh Look for Actindo: Our Redesign Goes Live

4 min.

Article Overview

The big day has arrived: Actindo's redesign is live! Our new online presence emphasizes a modern, flexible brand image, and a focus on composable commerce using MACH technology.  

You may have already noticed some changes on our homepage and social media channels: new graphics, a vibrant green color and a completely new look and feel.

Read on to learn more about the Actindo redesign, and the reasoning behind it.


The "Why": Further Development and Growth

But let's start at the beginning: Actindo has over 15 years of experience in the field of commerce ERP and digital operations platforms.

During this time we've enjoyed a history of success in digital transformation and technological innovations for e-commerce. We built the first cloud ERP in the DACH region, and established it on the European market.  

At Actindo, we are constantly developing ourselves and our product to meet the changing requirements of our customers. In 2020, we launched Actindo Core1, a modular commerce ERP system with an API-first and headless approach, and a clear focus on composable commerce.

In 2021, we became the first ERP provider to join the MACH Alliance, as we continuously expand our partner network. Well-known companies and global players such as ALDI E-Commerce, BMW, tesa and Nintendo of Europe rely on Actindo Core1 as their preferred central operating platform. 

With our continued strong growth, Actindo was ready for a new design that reflects these dynamic developments. Our new positioning is based on the mission, "We boldly empower unified commerce".

Our Mission

Brands, retailers and manufacturers face major challenges in the dynamic e-commerce market. Rapid change, strong competition and high customer expectations characterize the environment. 

Many e-commerce companies find themselves in a challenging position due to outdated, monolithic backend systems that limit their competitiveness and efficiency. 

The complexity of global supply chains and the emergence of new online channels are also putting retailers under considerable pressure. They have to deal with outdated and/or highly fragmented IT stacks.


As an early adopter of MACH architectures and best-of-breed solutions, we immediately recognized the possibilities of a modular IT infrastructure.  

That's why we made it our mission to empower brands, retailers and manufacturers to orchestrate global and highly complex business processes with Actindo Core1.  

Our goal is to help our customers stay one step ahead of their competitors, realize their unified commerce ambitions, and be ready for the future of AI-driven composable commerce.

What's New?

Our new design embodies a modern, flexible brand image and stands for agility, leadership and service. The use of composable commerce and MACH principles is now also reflected in our corporate identity. 

The rebranding extends across various channels and content, including the website, social media, blogs, newsletters, presentations and much more. 

It includes elements such as the new logo, color palette, font design and style of graphics and images - in short, everything that defines our look and feel.

And What's Next? 

In the coming days and weeks, we will implement and adapt our new visual identity on all channels and media. 

Today we announce the new design and - just like the flexibility of our IT infrastructure - we're constantly evolving.

Same-Same, but Different - a Look Ahead


The redesign supports and clarifies our core values, services, team spirit and tireless commitment to the success of our customers. These will continue to be our foundation in the future. 
We look forward to working with you to boldly empower unified commerce, and explore new horizons in artificial intelligence. Want to find out more?

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