Actindo AG, a leading provider of distributed order management and commerce operations solutions, is pleased to announce Edel as a new customer. As one of the most important providers in the music and entertainment industry, Edel will rely on the Actindo Commerce Operations Platform to create the basis for innovative D2C strategies.

The focus of the collaboration is to optimize and expand Edel's existing SAP infrastructure using the Actindo platform. With its seamless integration and modular architecture, the platform is the ideal addition to SAP, enabling scalable, agile commerce operations. Shopify Plus will be used as an enterprise-ready shop solution to efficiently support Edel's direct-to-consumer (D2C) business and create a sustainable foundation for further growth.

“Digital transformation is a central component of our strategy for fully realizing the potential of the entertainment and music industry. With the Actindo Commerce Operations Platform, we have found the ideal solution to optimally complement our SAP infrastructure and successfully implement our D2C strategies. We are looking forward to working with Actindo and are convinced that together we will achieve great things,” says Jonas Haentjes, CEO of Edel SE & Co. KGaA.

Boris Krstic, CEO of Actindo AG, adds: “Edel is a pioneer in the music and entertainment industry, and we are proud to accompany them on their journey into the digital future. Our Commerce Operations Platform has been specifically designed to simplify complex processes and enable companies to reach their customers directly and efficiently. The combination of our platform and Shopify Plus provides the ideal foundation for sustainable success in the D2C business.”

By choosing the Actindo Commerce Operations Platform, Edel is setting another milestone in its digital transformation and positioning itself as a pioneer in the music and entertainment industry. Together with Actindo and Shopify Plus, they are creating a robust and future-proof foundation for the expansion of their D2C business.

The collaboration was initiated with the support of WeCooperative, the cooperative for ecosystem collaboration. Beyond E-Commerce GmbH, a member of the cooperative, acted as a neutral consultant to support a structured and vendor-neutral selection process in which Actindo was successfully chosen as the ideal solution. In the future, the implementation of the new online shops will be supported by Shopify expert agency tante-e to optimally advance D2C at Edel.

Edel is one of Europe's leading independent music companies, with additional areas of focus in the books and home entertainment sectors. Edel offers artists, authors, labels, publishers and other rights holders a unique range of products and services.

To this end, Edel covers all the bases, from marketing to digital and physical distribution, to the production of records, CDs, DVDs and Blu-rays, as well as books. With over 1,000 employees in the Edel family, they look after the work of their partners.