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SUCCESS STORY

How Fooody4u Integrated Offline and Online Sales

Fooody4u is an e-commerce subsidiary of Coppenrath Feingebäck, a traditional German baked goods producer seeking to bringthe typical brick & mortar kiosk into the web. 

In its online kiosk Coppenrath wanted to place its products in a high-quality digital brand environment, that integrates seamlessly into its existing merchandise management system, while also ensuring a fully resilient technical infrastructure.  

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Project Background 

With its online kiosk, Coppenrath Feingebäck wanted to place its products in a high-quality digital brand environment that integrates seamlessly into its existing merchandise management system, while also ensuring a fully resilient technical infrastructure.  

Starting from scratch as an e-commerce project, Fooody4u faced the challenge of requiring the integration of the store and ERP, incorporation of payment providers, and the creation of a comprehensive product information system (PIM) to comply with legal regulations, including the declaration of nutritional values and allergens.  

The sale of beverages subject to deposit added further complexity, necessitating integrating a deposit system. The new online store aimed to cater not only to private households but also to smaller offices and companies.

About Fooody4u

As the e-commerce branch of Coppenrath Feingebäck, Fooody4u was established in late 2020 to  offer an extensive range of snacks, confectionery, beverages, and practical leisure and household goods.

Fooody4u operates through its online store as well as Amazon. Other marketplaces such as eBay and Kaufland will soon be added.

Parent company Coppenrath Feingebäck stands as a premium brand in the Patisserie industry, with production taking place in over 60 countries worldwide, thanks to a dedicated team of 300 employees.

Solution

The primary objective of the project was to streamline processes and integrate all subsystems effectively. Actindo provided the ERP system, Shopware provided the commerce technology, and digital agency best it provided services for the implementation of the complete project.  

In preparation for the sale of beverages, technical integration of the deposit system was necessary. Compliance with specific legal regulations in the online food trade, including the declaration of ingredients and allergens, required robust product data management.

The implementation included the Actindo PIM system with over 100 individually maintainable article attributes and integration with the Atrify food database to automate nutritional data enrichment. 

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Project Details

  • New online shop based on Shopware 6 with modern design and good functionality in both the back and front end
  • Implementation of the Actindo Core1 platform as the heart of the ecosystem
  • The takeover of all ERP processes such as accounting, invoicing, purchasing, warehousing, and shipping by Actindo
  • Direct interfaces to payment providers PayPal, Unzer, and Klarna
  • Plans for seamless connection to Amazon as a marketplace, eBay and Kaufland
  • Integration of social shopping via Google, Facebook, and Instagram
  • Incorporation of individual requirements, such as the implementation of a deposit system and age check for alcoholic beverages
Automation

Project Outcomes

The project was completed quickly, taking only ten weeks from initiation to going live.

The successful integration and configuration of the Actindo merchandise management system with Shopware was a significant achievement. The complete infrastructure is scalable and robust. Company-specific logistics processes were implemented in Actindo.

Looking ahead, plans are already underway to expand the store gradually by incorporating additional features and products. The goal is to connect with more marketplaces, broadening the reach of the store's offerings.

Continuous process optimization remains a key focus, ensuring ongoing improvements to enhance the overall customer experience and operational efficiency.

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