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Exclusive YouGov Study on Post-Purchase Communication

Actindo x YouGov study cover (2)

What expectations do German consumers have after making an online purchase? In an exclusive survey by YouGov on behalf of Actindo, more than 2,000 people in Germany were asked for their opinion.

This survey provides important insights for retailers looking to improve their customer experience and adapt their service offerings.

Download YouGov Study:
Actindo x YouGov study cover (2)

✔ Comprehensive Analysis of German Consumers

Gain access to detailed survey data from over 2,000 respondents, providing deep insights into nationwide consumer preferences.

✔ Optimize the Post-Purchase Customer Experience

Learn more about important preferences in order to retain customers in the long term, and tap into extra sales potential with new ones.

✔ Operational Efficiency with Composable Commerce

A modular IT stack based on MACH architecture can optimize your e-commerce processes and communication - find out how.

The Report Includes:

  • Insights into key factors that shape the post-purchase customer experience
  • 85% of respondents emphasize the importance of proactive communication in the event of delivery problems
  • Overwhelming majority (80%) of consumers want alternative delivery options in the event of problems
  • 70% of customers expect customer service chatbots to be able to understand requests in plain language
YouGov study post-purchase experience

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