Actindo wins Mustang Jeans as customer: Unified commerce operations for seamless customer experiences

We are delighted to welcome Mustang Jeans as a new customer! The well-known fashion manufacturer is introducing Actindo as its central Commerce Operations Platform to optimize its webshop and other digital sales processes.

The aim is to create a seamless and consistent customer experience across all touchpoints - from the online store to marketplaces and brick-and-mortar stores.

Goals and challenges

Mustang Jeans relies on Actindo to harmonize its commerce processes and take the digital shopping experience for its customers to the next level. By implementing our platform, Mustang will be able to strengthen its omnichannel strategy and offer customers the same high standard of service and brand experience at every touchpoint.

Centralized management of inventory, orders and customer interactions will be managed in real-time to reduce shipping times, improve inventory accuracy and maximize order throughput across the business.

About Mustang Jeans

Mustang Jeans has over 70 stores worldwide, sold the first women's jeans in Europe in the 1950s and is one of the most traditional denim brands in Europe. Mustang has stood for authentic, high-quality fashion since 1932.

The company began as a small jeans manufacturer and developed into an internationally renowned brand in the decades that followed. With a focus on quality, tradition and innovation, Mustang today offers a wide range of denim and lifestyle products that embody the urban and casual lifestyle.

Through this consistent brand management, Mustang has built up a loyal customer base and has a strong presence both online and offline.

Comments on the partnership

Andreas Demel, Director Digital & E-Commerce at the Mustang Group, said: “In Actindo, we have found the ideal partner to help us achieve our ambitious e-commerce goals. The platform enables us to centralize our digital processes and seamlessly implement our omnichannel strategy. This allows us to offer our customers an even better, more consistent shopping experience - whether they store online, on mobile or in-store.”

Boris Krstic, CEO of Actindo, adds: “We are proud to accompany Mustang Jeans in its digital transformation. Our MACH-based platform will support Mustang in easily replatforming from Salesforce Commerce Cloud to Shopware, efficiently managing their processes and focusing even more on the customer experience. Together, we are creating the foundation for sustainable growth through a clear unified commerce strategy.”

Visions for the future and outlook

The implementation of Actindo as the central Commerce Operations Platform lays the foundation for successfully positioning the Mustang Jeans brand in the digital space in the future too

The aim is to further strengthen the brand globally by continuously optimizing the customer journey, increasing personalization and expanding the international sales network. Mustang plans to increasingly rely on data-driven decisions in order to recognize trends faster and dynamically adapt the customer experience.

Actindo will partner with Mustang to realize these ambitious plans. Together with our integration partner hmmh, we are looking forward to the journey together and the exciting developments that lie ahead!