Mittelstand Digital Summit 2021

4 min.

Article Overview

Digitization now! This is the motto under which we are organizing the Mittelstand Digital Summit for the second time on April 27 and 28. The online event is all about the trends and developments of the digital world: You will have the opportunity to learn from top experts from industry, e-commerce and logistics how to face the challenges of digital transformation and make your business fit for the future. In this article, we would like to introduce you to the presentations given by our sponsors OSF Digital and T-Systems MMS.

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In focus: Direct-to-consumer megatrend

Brands, manufacturers and production companies are experiencing a hype that is hard to ignore: direct-to-consumer. For years, distribution via wholesalers has been losing importance, and since the Corona pandemic at the latest, it has become clear that it is also time for manufacturing companies to rethink. D2C opens up completely new business opportunities for manufacturers and manufacturing brands and is more relevant today than ever before. Our Mittelstand Digital Summit 2021 therefore focuses on this trend and puts industry and production in the spotlight. Look forward to exciting topics from the areas of Industry 4.0, Connected Manufacturing & Connected Commerce as well as IoT in warehousing and logistics. 

Exciting B2B topics from OSF Digital and T-Systems MMS


Actindo Mittelstand Digital Summit OSF Digital


A personalized shopping experience is also becoming increasingly important in the B2B sector, as corporate buyers are increasingly expecting the same standards as for private shopping. B2B experts Anna Suding and Jakob Schult from OSF Digital will therefore be addressing precisely this topic in their presentation. In a live demo, they will show how you can create an intuitive, individualized shopping experience with a Salesforce multi-cloud solution, even in the much more complex B2B e-commerce. In the process, you can follow the entire customer journey from a B2B customer perspective during a simulated purchase. At the same time, you will learn how a central data view is created in the back end, which opens up completely new potential for stronger customer relationships and increased sales in B2B e-commerce.



The introduction of a web store can bring numerous benefits and new revenue potential for B2B companies, but it also often presents them with new challenges.

  • Which technologies and interfaces do I need?
  • Which processes do I need to adapt or even establish from scratch?
  • What roles are needed to operate successfully in e-commerce?
  • How do I change the way I address my customers?

These are all questions that companies have to ask themselves if they want to successfully enter digital commerce. In their presentation, Uwe Wetterau from T-Systems MMS and Christian Kimmich from ARNO show how you can successfully build your B2B commerce with a mix of technology, organization and user-centric processes. In the process, the two experts will provide honest insights into the e-commerce project at ARNO Werkzeuge and introduce you to the topics of change management and usability.

What other speakers and topics can you expect?

The Summit brings together those from German SMEs who are serious about digitization. The mix of expert talks, best practice presentations and discussion panels will inform SMEs about the latest trends in digital transformation and help them take their next successful steps towards their ideal digitization strategy.

Over two days, around 25 speakers from renowned companies and agencies will share their knowledge and experiences with you on two virtual stages. In addition to OSF Digital and T-Systems MMMs, they include Bosch Connected Industry, OMR, Fashion Cloud, ecom consulting and best IT.

This year, we are once again pursuing a common mission: The digitization of medium-sized businesses!

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