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Actindo expands to China: Site in Shenyang opened

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Actindo’s international market presence is being expanded to China, confirming its claim to be a global partner for digital operations in cross-border commerce.

The regional team in Shenyang will support the rise of Chinese brands in case of cross-border commerce with the Digital Operations Platform (DOP) to enable truly unified commerce implemented in their local IT infrastructure. The Actindo DOP with its ERP features is available in Mandarin and provides integrations to the WeChat messaging platform, which is essential for the Chinese market, and other relevant systems. An innovative tech and service stack helps businesses with their day-to-day tasks in order to achieve perfect customer loyalty and build a strong brand with customers in the EU as well.

Participation in the German Accelerator program provides ideal support for the expansion, creates a sufficient understanding of the Chinese market landscape, and thus lays and important foundation for the collaboration with Chinese companies. For Asian and Chinese businesses, Europe not only conceals one of the largest and most interesting markets worldwide, but also a particularly complex one – about 50 countries, 24 official languages and a completely different digital landscape make market entries challenging.

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“We have been working on our Asia strategy since last year. Working with the German Accelerator is an excellent way to accelerate our expansion plans in Asia. We are very pleased that Actindo has been selected to participate in one of the world’s most significant and exclusive accelerator programs for global expansion – the German Accelerator,” says Boris Krstic, co-founder and CRO of Actindo AG.

The German Accelerator supports high-potential German startups to scale globally and has locations in key innovation centers around the world (including Silicon Valley, Boston, New York, and Singapore). Some of the most successful German startups of all time have been supported by the German Accelerator (e.g. N26 or Celonis) – and Actindo is on its way to becoming the next success story in this magnitude.

Over the next months, Actindo will be supported by experienced mentors to scale its Asian business. Based on existing relationships with global brands and retailers, Actindo is systematically expanding its market presence as the world's leading solution in digital commerce operations, especially in cross-border commerce.

Next steps for expansion are already in planning

“The expansion to China with a dedicated team in Shenyang is a crucial step in Actindo’s growth strategy. We want to open new markets and extend our areas of expertise. Therefore, we are pleased to support more and more companies adopt a ‘local mentality, local culture, and local management’ philosophy to serve consumers and integrate efficiently into the EU market. This is possible by respecting their regional European partners and the needs of local customers,” explains Boris Krstic.

In addition to the location in China, further branch openings are planned in the next year, including Shenzhen, Singapore, the United Kingdom, and the United Arab Emirates. To enlarge its international team, Actindo is currently looking for talents with a passion for digital commerce. Open positions can be found at https://actindo.jobs.personio.de.

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